Location information by banner or content box?

Hi,

I run a travel listings website with Flynax.

I'm looking for a way to show content about each location to try and help the SEO for the site.

For example, if I was viewing listings in Florida, I would like to show at the bottom of the first page, basic information about Florida as a tourist destination. Example: https://www.booking.com/region/us/florida.en-gb.html

I have the banner ads plugin, but I can't see any options to specify location.

Can anyone suggest the best option to show content unique to the location of the ads?

Many thanks